Dell Helps MakeMusic Improve Active Sales Forecasting and Business Agility with Salesforce CRM Solution
Date : 10/23/2012
Round Rock, Texas
- MakeMusic selects Dell to deliver cloud solution with Salesforce CRM that improves active sales forecasting and executive visibility
- Real-time data access enables greater business agility and ability to integrate marketing and business development activities
- MakeMusic results reflect Dell’s strategy to deliver cloud software solutions that help mid-market companies grow revenues and reduce costs
Dell Cloud Business Applications today announced that music technology leader MakeMusic, Inc. has selected Dell to deliver a cloud solution with Salesforce Sales Cloud. MakeMusic’s solution improves active sales forecasting and enables the ability to easily track sales leads, allowing for the integration of marketing and business development activities.
Minnesota-based MakeMusic is a world leader in music technology. Their products include Finale®, the industry standard in music notation software, Garritan™, the world’s leading provider of virtual software instruments, andSmartMusic®, revolutionary software that is transforming the way music is taught, learned and performed.
To make their software available throughout the world, MakeMusic sells its products both directly and through a group of independent resellers. This complex sales model, including multiple purchase methods and frequencies, led MakeMusic to select Dell Cloud Business Applications to implement a Salesforce CRM solution that allows the company to more easily produce an active sales forecast that can be viewed in real-time by sales reps and executives. The solution offers a way to easily track sales leads through sales process and to integrate marketing and business development activities throughout the organization.
To make their software available throughout the world, MakeMusic sells its products both directly and through a group of independent resellers. This complex sales model, including multiple purchase methods and frequencies, led MakeMusic to select Dell Cloud Business Applications to implement a Salesforce CRM solution that allows the company to more easily produce an active sales forecast that can be viewed in real-time by sales reps and executives. The solution offers a way to easily track sales leads through sales process and to integrate marketing and business development activities throughout the organization.
“To remain an industry leader, it’s critical for MakeMusic to continuously invest in product innovation and ways that we can better serve our customers,” said Doug Eicher, vice president of sales, MakeMusic. “Working with Dell Cloud Business Applications for our Salesforce solution allowed us to get up and running quickly with the ability to understand and use the software upon implementation.”
“Delivering software applications that give mid-market companies the business agility and insights needed to succeed in today’s increasingly competitive business climate is key to Dell’s strategy,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Applications. “Dell Cloud Business Applications offers MakeMusic the ability to rapidly deploy best in class software and improve business performance.”
“Delivering software applications that give mid-market companies the business agility and insights needed to succeed in today’s increasingly competitive business climate is key to Dell’s strategy,” said Paulette Altmaier, vice president and general manager, Dell Cloud Business Applications. “Dell Cloud Business Applications offers MakeMusic the ability to rapidly deploy best in class software and improve business performance.”
About Dell Cloud Business ApplicationsDell Cloud Business Applications offers a portfolio of trusted SaaS applications and services that enable businesses to grow revenues and reduce costs. The Dell Cloud Business Application portfolio is uniquely packaged to meet the needs of growing companies, delivering Salesforce CRM, Dell Boomi cloud integration, Pardot automation and turnkey Dell services, and support. For more information, visit www.dellcloudapplications.com
About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them power to do more. Dell Software helps customers of every size take advantage of new technologies and address organizational challenges to grow their businesses and remain competitive. For more than a decade, Dell has been making strategic software acquisitions and partnering in the industry to support and enable the hardware and services solutions it provides to customers. In 2012, Dell formed a dedicated software division to extend its capabilities in software IP and total solutions offerings. Dell security, systems management, business intelligence and application software draw on the strength of Dell’s distribution capabilities and reputation to help clients in every industry achieve better business outcomes. For more information, visit www.dell.com.
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them power to do more. Dell Software helps customers of every size take advantage of new technologies and address organizational challenges to grow their businesses and remain competitive. For more than a decade, Dell has been making strategic software acquisitions and partnering in the industry to support and enable the hardware and services solutions it provides to customers. In 2012, Dell formed a dedicated software division to extend its capabilities in software IP and total solutions offerings. Dell security, systems management, business intelligence and application software draw on the strength of Dell’s distribution capabilities and reputation to help clients in every industry achieve better business outcomes. For more information, visit www.dell.com.
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